The Blog

Wondering if you really need a website in 2025? You’re not alone. Just recently I’ve heard a few business owners say things like,“My website’s just doesn’t convert people as much as I was hoping it would… so I don’t focus on it anymore and might as well delete it.” And while I totally get the […]

I used to think French Bulldogs were cute. I mean, who doesn’t? That squishy little face, the big round eyes, the way they waddle – it’s the kind of “adorable” you see all over Instagram and in influencer ads. But after what I experienced firsthand, I can’t look at them the same way any more. […]

AI is everywhere right now. Some people think it’s going to take over the world, others think it’s just a massive hype not to be paid attention to. But whether you want to hear it or not: AI isn’t going anywhere, and if you use it right, it can actually give you your time, energy […]

Running a wellness business isn’t just about healing people, it’s about juggling way too many things at once. Whether you’re a chiropractor, a massage therapist, a retreat host, or a holistic practitioner, chances are you didn’t sign up to become a full-time marketer, admin assistant, or lead generation machine. But here we are. Let’s talk […]

I used to feed my dogs kibble, even my cats back in the days. I didn’t see anything wrong with it. It was just what everyone did. It was convenient, cheap, and came in perfectly branded bags promising complete nutrition. But then I started to dig deeper, mostly out of frustration with ongoing health issues […]

You’ve probably come across all sorts of prices between those two mentioned. And you’re left wondering… what’s the actual difference? On the surface, they might offer “a website that looks good and converts.” But once you dig into what goes on behind the scenes, it becomes clear why some websites are priced like fast food, […]

So you’re thinking about switching your dog to a raw diet? First of all – yay! It’s a big decision and can feel totally overwhelming at the start. I’ve been there. My dog dealt with horrible gut issues, itchy paws, colitis problems, and general discomfort. I tried everything possible in my power. Eventually, I ended […]

Adopting a dog from a shelter is emotional, exciting, and… honestly a little overwhelming for both of you. I remember when I adopted my dogs I was thinking, Okay, now what? What no one tells you is that this is a huge adjustment for them. Even if they seem happy and excited at the shelter, […]

When one of my dogs started struggling with allergies and digestion issues, the go-to vet solution was always the same: steroids. Every time he had a flare-up, I walked away with another prescription, but no real answers. That’s when I decided to look into more natural options. Not because I’m anti-vet (I’m absolutely not), but […]

Let me back up a little. I didn’t start out building websites, I actually started with copywriting. Writing the words that go on the websites. And for a while, I thought that was what I wanted to do… until I realised something. I didn’t just want to write the words, I wanted to build the […]